Table of contents:
Why content creation was hard
For smaller brands competing with industry giants, content creation is critical. Yet, creating high-quality content is anything but easy. Limited time, complex workflows, multiple tools, and costly outsourcing often make the process feel out of reach.
Alex Antolino, formerly Typeform’s creative director and now a content creator running a small business, faced these exact challenges. However, he realized his day-to-day operations – like conversations with customers – were full of untapped, content-worthy opportunities. The real question was how to turn these moments into engaging content without unnecessary stress.
The answer? A comprehensive, capture-to-publish system powered by Riverside.
How it got easier
To create content consistently with as little added work as possible, you have to start perfecting your process. What’s more, no matter what system you have in place.
Enter Riverside. An all-in-one platform designed for content creation, Riverside combines remote, high-quality recording with an intuitive interface to simplify workflows. Alex uses it to host meetings, coaching calls, and recording sessions – all in one place. This eliminates file transfers, tool-switching, and the steep learning curve of managing multiple tools. The result? More content created with less effort.
But, let’s face it, editing is the most time-consuming part of video and audio creation. And this is where Riverside truly stands out.
Thanks to Riverside’s AI, Alex gets instant transcriptions of his recordings, letting him edit video and audio as easily as editing text – saving hours of work. The AI also removes background noise, silences, and filler words automatically, as well as enhances audio quality to ensure every recording sounds polished and professional.
And that’s just the start. Riverside’s specialized AI tools automate up to 80% of Alex’s editing process, identifying key highlights and generating shareable clips in seconds. The Smart Scenes feature dynamically adjusts the speaker layout – showing all participants when needed and focusing on one or two speakers when the context calls for it.
The results Alex achieved
Using Riverside, Alex has transformed daily business conversations into high-quality content with just 3% extra effort. He’s saved thousands of hours of editing time by repurposing content and automating repetitive tasks, while still producing polished, professional videos that elevated his brand’s image.
What’s more, by consolidating his processes into one platform, he’s saving himself time – lowring his workflow time by approximately 50% –as well as the costs of expensive freelance editors and additional tools. For example, by switching to Riverside, Alex was able to drop his $150/year Zoom subscription, and replace CapCut. These savings have allowed him to thrive in the competitive world of organic content creation – and proving that with the right system, small brands can achieve big results.
